{"title":"New In","description":"","products":[{"product_id":"somerside-stand-best-sellers","title":"SomerSide Stand - Best Sellers","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBEST SELLERS STAND\u003c\/strong\u003e \u003cem\u003e29 Large \/ 6 Tall \/ 10 XL — Wholesale $1,600 — Retail RRP $3,507.75\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOur most proven performers in one ready-to-go stand. Curated from season-on-season wholesale data, this pack gives your floor the prints that move — with a carefully selected mix of returning favourites and new season designs chosen for their sell-through potential. A strong range of warm florals, botanicals, and cool-tone contrasts across all three sizes, with depth where it counts and breadth to suit a range of customers. Compact, looks great in-store, and features hanging hooks on the side for easy accessory display.\u003c\/p\u003e\n\u003cp\u003eProjected profit on full sell-through: \u003cstrong\u003e~$1,589\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLarge Towels — 29 units\u003c\/strong\u003e Golden Hour, Butterfly Effect, Boho Sun × 4 each. Pleiades, Summer Muse, Eden × 3 each. Bunjil, Jagger Shiraz, Solstice, Venice × 2 each\u003cbr\u003e\u003cstrong\u003eTall Towels — 6 units\u003c\/strong\u003e Liquid Dreams, Jagger Tidal, Forbidden Palms × 2 each\u003cbr\u003e\u003cstrong\u003eXL Towels — 10 units\u003c\/strong\u003e Stevie, Native Botanical, Summer Muse, Venice, Boho Sun Brown × 2 each\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e*\u003cstrong\u003eDisplay Stand Included\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"WHOLESALE SOMERSIDE","offers":[{"title":"Default Title","offer_id":49660032975090,"sku":"SSQD1","price":3507.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/137.jpg?v=1781169028"},{"product_id":"somerside-stand-indigenous-quick-dry","title":"SomerSide Stand - Indigenous","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eINDIGENOUS STAND\u003c\/strong\u003e \u003cem\u003e32 Large \/ 12 XL — Wholesale $1,564 — Retail RRP $3,437.80\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA stand with a story — and one that sells. Every design is created in direct collaboration with Aboriginal and Torres Strait Islander artists, with licensing fees paid back to the artists and their communities. This season we're bringing back Aussie Dreamtime, our very first towel design, alongside three of our most beloved indigenous prints. Deep stock on every print means your floor stays full all season.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eAvailable as an indent order only — exclusive to wholesale stockists.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eProjected profit on full sell-through: \u003cstrong\u003e~$1,561\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eLarge (32)\u003c\/strong\u003e — Aussie Dreamtime, Camping Under the Moonlight, Pleiades, Bunjil × 8 each \u003cstrong\u003eXL (12)\u003c\/strong\u003e — Aussie Dreamtime, Camping Under the Moonlight, Pleiades, Bunjil × 3 each\u003cbr\u003e*\u003cstrong\u003eDisplay Stand Included\u003c\/strong\u003e\u003c\/p\u003e","brand":"WHOLESALE SOMERSIDE","offers":[{"title":"Default Title","offer_id":49660033007858,"sku":"SSIN","price":3437.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/135.jpg?v=1781169009"},{"product_id":"somerside-stand-quick-dry-2","title":"SomerSide Stand - Boho","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eBOHO STAND\u003c\/strong\u003e \u003cem\u003e27 Large \/ 12 XL — Wholesale $1,404 — Retail RRP $3,088.05\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eEverything your boho customer reaches for first. Warm, textural, and abundant — this stand leans into SomerSide's most distinctive aesthetic with our most-loved florals and botanicals front and centre. Depth on the heroes, breadth across the range, and an XL offering for customers who want to go bigger. Compact, looks great in-store, and features hanging hooks on the side for easy accessory display.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eProjected profit on full sell-through: \u003cstrong\u003e~$1,403\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eLarge (27)\u003c\/strong\u003e — Golden Hour, Butterfly Effect, Boho Sun × 5 | Eden, Summer Muse, Native Ritual × 4 \u003cstrong\u003eXL (12)\u003c\/strong\u003e — Golden Hour, Native Botanical, Butterfly Effect, Summer Muse, Native Ritual, Pleiades × 2\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e*\u003cstrong\u003eDisplay Stand Included\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WHOLESALE SOMERSIDE","offers":[{"title":"Default Title","offer_id":49660033073394,"sku":"SSQD2","price":3088.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/139.jpg?v=1781168947"},{"product_id":"somerside-refill-best-sellers","title":"SomerSide Refill - Best Sellers","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e*For current stand holders only, display stand not included.\u003cbr\u003e\u003c\/strong\u003e\u003cstrong\u003eBEST SELLERS REFILL PACK\u003c\/strong\u003e \u003cem\u003e29 Large \/ 6 Tall \/ 10 XL — Wholesale $1,520 — Retail RRP $3,507.75\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cem\u003eFor current Best Sellers Stand holders only.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eOur most proven performers, refreshed and ready to go. The same data-driven print mix of returning favourites and new season designs — just drop them straight onto your existing stand. No fuss, no gaps, no empty hooks.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eProjected profit on full sell-through: \u003cstrong\u003e~$1,669\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eLarge (29)\u003c\/strong\u003e — Golden Hour, Butterfly Effect, Boho Sun × 4 | Pleiades, Summer Muse, Eden × 3 | Bunjil, Jagger Shiraz, Solstice, Venice × 2 \u003cstrong\u003eTall (6)\u003c\/strong\u003e — Liquid Dreams, Jagger Tidal, Forbidden Palms × 2 \u003cstrong\u003eXL (10)\u003c\/strong\u003e — Stevie, Native Botanical, Summer Muse, Venice, Boho Sun Brown × 2\u003c\/p\u003e","brand":"WHOLESALE SOMERSIDE","offers":[{"title":"Default Title","offer_id":49660033106162,"sku":"SRQD1","price":3507.75,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/136_ef4b51b5-52d5-4978-9fd7-ccd8124837f1.jpg?v=1781237516"},{"product_id":"somerside-refill-quick-dry-2","title":"SomerSide Refill - Boho","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003e*For current stand holders only, display stand not included.\u003cbr\u003eBOHO REFILL PACK\u003c\/strong\u003e \u003cem\u003e27 Large \/ 12 XL — Wholesale $1,333.80 — Retail RRP $3,088.05\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe warm florals and botanicals your customers keep coming back for, ready to restock your floor for the season ahead. Same beloved mix, same great sell-through — drop straight onto your existing stand and go.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eProjected profit on full sell-through: \u003cstrong\u003e~$1,473\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eLarge (27)\u003c\/strong\u003e — Golden Hour, Butterfly Effect, Boho Sun × 5 | Eden, Summer Muse, Native Ritual × 4 \u003cstrong\u003eXL (12)\u003c\/strong\u003e — Golden Hour, Native Botanical, Butterfly Effect, Summer Muse, Native Ritual, Pleiades × 2\u003c\/p\u003e","brand":"WHOLESALE SOMERSIDE","offers":[{"title":"Default Title","offer_id":49660033138930,"sku":"SRQD2","price":3088.05,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/138_fba14463-6b97-4130-b7c3-b0eb08eebcc8.jpg?v=1781237431"},{"product_id":"somerside-refill-indigenous-quick-dry","title":"SomerSide Refill - Indigenous","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003e*For current stand holders only, display stand not included.\u003cbr\u003eINDIGENOUS REFILL PACK\u003c\/strong\u003e \u003cem\u003e32 Large \/ 12 XL — Wholesale $1,485.80 — Retail RRP $3,437.80\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eRestock your indigenous stand with the same four powerful designs — including the return of Aussie Dreamtime, our very first towel. Every print tells a real story, every sale supports the artist. Available as an indent order only, exclusive to wholesale stockists.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eProjected profit on full sell-through: \u003cstrong\u003e~$1,640\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eLarge (32)\u003c\/strong\u003e — Aussie Dreamtime, Camping Under the Moonlight, Pleiades, Bunjil × 8 each \u003cstrong\u003eXL (12)\u003c\/strong\u003e — Aussie Dreamtime, Camping Under the Moonlight, Pleiades, Bunjil × 3 each\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"WHOLESALE SOMERSIDE","offers":[{"title":"Default Title","offer_id":49660033171698,"sku":"SRIN","price":3437.8,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/134_fd84d0b2-3581-438d-81fb-006c9fe99b36.jpg?v=1781237284"},{"product_id":"eden-sand-free-beach-towel","title":"Eden Sand Free Beach Towel","description":"\u003cp data-end=\"548\" data-start=\"285\"\u003e\u003cmeta charset=\"utf-8\"\u003eBotanical and beautifully considered, Eden weaves symmetrical vines and wildflowers across a deep olive base, framed by a delicate floral border. A structured garden print with a nostalgic soul - like a treasured keepsake from a slower, softer time.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cstrong\u003eLarge Size: \u003c\/strong\u003e160cm x 90cm (Bigger than your standard beach towel)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWeight: \u003c\/strong\u003e360g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033204466,"sku":"LGED90","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/81_8b080c69-5371-4a87-9fbd-5ac99a52e372.jpg?v=1781158739"},{"product_id":"solstice-sand-free-beach-towel","title":"Solstice Sand Free Beach Towel","description":"\u003cp data-end=\"548\" data-start=\"285\"\u003e\u003cmeta charset=\"utf-8\"\u003eA celebration of the longest days and the brightest skies — Solstice lines up a chorus of retro suns in warm golden yellow and cream, each one radiating that unmistakable 70s energy. Bold, joyful, and impossible not to smile at.\u003c\/p\u003e\n\u003cp data-end=\"727\" data-start=\"550\"\u003eMade from our signature quick-dry, sand-resistant fabric woven from post-consumer plastic bottles, it’s lightweight, absorbent, and made to dry three times faster than cotton.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cstrong\u003eLarge Size: \u003c\/strong\u003e160cm x 90cm (Bigger than your standard beach towel)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWeight: \u003c\/strong\u003e360g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033237234,"sku":"LGST90","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/Concept_Shopify_2026_Bags_and_bundles_17_608fa353-e117-4336-9626-0b92e816cc24.jpg?v=1782968688"},{"product_id":"venice-sand-free-beach-towel","title":"Venice Sand Free Beach Towel","description":"\u003cp data-start=\"285\" data-end=\"548\"\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLifted straight from the golden era of California skate culture, Venice is a nod to sun-bleached boardwalks and the spirit of Dogtown. Classic paisley and bandana motifs in dusty blue and cream - worn-in, effortlessly cool, and unapologetically nostalgic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"285\" data-end=\"548\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLarge Size: \u003c\/strong\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e160cm x 90cm (Bigger than your standard beach towel)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWeight: \u003c\/strong\u003e360g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033270002,"sku":"LGVN90","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/79_1737880b-c32a-46bd-9f08-025a3f3dcfd5.jpg?v=1781158695"},{"product_id":"summer-muse-sand-free-beach-towel","title":"Summer Muse Sand Free Beach Towel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eDreamy and sun-warmed, Summer Muse is a love letter to long afternoons and overgrown gardens. Lush botanicals bloom across a soft buttercream base in layers of amber, peach and dusty gold - tied together with rich chocolate linework and a delicate border detail. Romantic, unhurried, and endlessly pretty.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cstrong\u003eLarge Size: \u003c\/strong\u003e160cm x 90cm (Bigger than your standard beach towel)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWeight: \u003c\/strong\u003e360g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033302770,"sku":"LGSM90","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/Concept_Shopify2026Bagsandbundles_16.jpg?v=1781745741"},{"product_id":"jagger-shiraz-sand-free-beach-towel","title":"Jagger (Shiraz) Sand Free Beach Towel","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Jagger print dressed in its most romantic colourway - dusty rose and deep burgundy ripple together in fluid waves made for long summer evenings and golden hour towel lays.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cstrong\u003eLarge Size: \u003c\/strong\u003e160cm x 90cm (Bigger than your standard beach towel)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWeight: \u003c\/strong\u003e360g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033368306,"sku":"LGSZ90","price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/77.jpg?v=1781158633"},{"product_id":"tall-liquid-dreams-sand-free-beach-towel","title":"Tall Liquid Dreams Sand Free Beach Towel","description":"\u003cp\u003eBold, fluid and unmistakably retro — Liquid Dreams takes mid-century modern abstraction and runs with it. Khaki and cream swirl together in oversized liquid forms that feel like a vintage poster come to life. A unisex print for people with good taste and no interest in blending in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTall Size: \u003c\/strong\u003e2m x 1m (Perfect size for those that need some more leg room)\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWeight: \u003c\/strong\u003e480g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033401074,"sku":"TLLD200","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/83_e9f5e5f8-85e4-457f-80ac-65935d831cbb.jpg?v=1781166316"},{"product_id":"tall-jagger-tidal-sand-free-beach-towel","title":"Tall Jagger (Tidal) Sand Free Beach Towel","description":"\u003cp\u003eThe Jagger print at its most elemental — cool ocean blues rippling together in fluid waves that move like the sea itself. Easy, effortless, and made for long days at the water's edge.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTall Size: \u003c\/strong\u003e2m x 1m (Perfect size for those that need some more leg room)\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWeight: \u003c\/strong\u003e480g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033433842,"sku":"TLJT200","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/82_576e868c-851c-4aec-b79d-9818f1b9578a.jpg?v=1781166280"},{"product_id":"xl-venice-sand-free-beach-towel","title":"XL Venice Sand Free Beach Towel","description":"\u003cp\u003eLifted straight from the golden era of California skate culture, Venice is a nod to sun-bleached boardwalks and the spirit of Dogtown. Classic paisley and bandana motifs in dusty blue and cream - worn-in, effortlessly cool, and unapologetically nostalgic.\u003c\/p\u003e\n\u003cp class=\"“p1”\"\u003e\u003cspan\u003e\u003cstrong\u003eX-Large Size: \u003c\/strong\u003e160cm x 160cm. For two people or for those that like extra space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan\u003e\u003cstrong\u003eWeight: \u003c\/strong\u003e650g\u003c\/span\u003e\u003c\/p\u003e","brand":"SomerSide","offers":[{"title":"Default Title","offer_id":49660033466610,"sku":"XLVN160","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0832\/8642\/5842\/files\/Concept_Shopify2026Bagsandbundles_11.jpg?v=1781229282"},{"product_id":"xl-eden-sand-free-beach-towel","title":"XL Eden Sand Free Beach Towel","description":"\u003cp data-end=\"548\" data-start=\"285\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eBotanical and beautifully considered, Eden weaves symmetrical vines and wildflowers across a deep olive base, framed by a delicate floral border. 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